We all have a tendency to talk about ourselves, but we can be prone to switching off when others do the same. Let’s face it, as human beings, we’re fundamentally selfish creatures. I’m not saying this to offend, just to point out that our intrinsic natures need to be taken into consideration when writing copy, particularly sales copy.
Every business has a story to tell, but every business needs to do so tactically in order to make sales. Consider this – instead of talking about what you can do for your client, try telling them what exactly they will gain.
A website can be made over entirely, with focus shifting from what you can do, to how it will benefit others. This simple trick will make a huge difference when it comes to attracting an audience.
For example, the words below comes from the homepage of this website.
If you’re looking to improve your online reach, impress potential customers with your website or start up a newsletter, you’re in the right place. Whether you need a full-scale writing project or just a second pair of eyes, you’ll be in good hands. Remember, everyone has a story to tell.
Imagine the difference in impact had I written:
I can improve your reach, impress your clients and help you with your website or newsletter. I can write full-scale projects or proofread your work. I would like to help you tell your story.
That would be much less appealing, and I wouldn’t blame you for hitting the back button!
So there it is, one simple and easy change that may just make all the difference. In the words of McFly, ‘It’s all about you!’